Journeying in the Moment
Brand Identity
Website Design
Print Collateral
2025
Journeying In The Moment offer a safe, creative space where individuals with dementia can explore emotions, memories, and communication through sand play therapy. This is a hands-on non-verbal therapeutic intervention that nurtures well-being and helps to bridge the gap, when words are no longer enough.
The centerpiece of the design is a delicate forget-me-not flower, an internationally recognized symbol of dementia awareness, enclosed within a soft, circular border. The circle conveys a sense of continuity, safety, and wholeness—key elements in therapeutic support.
The teal color evokes calmness, healing, and emotional balance—perfect for therapeutic contexts. The soft cream background adds warmth and comfort, keeping the design gentle and inviting.
The main text “Journeying in the Moment” uses a serif font, conveying professionalism and calm. Subtext “Sand Play Therapy for People with Dementia” is in all caps, a clean sans-serif font, providing clarity and support to the main brand name.