L’Étape Ireland

Promotional Design
Social Media

2024 – 2025

L’Étape Ireland is an amateur cycling sportive officially associated with the Tour de France.

L’Étape Ireland lets regular cyclists experience something very close to a Tour de France stage, both in terms of challenge and atmosphere. The first L’Étape Ireland was held on 7 September 2024 in Killarney, County Kerry, with two route options: ~98 km and ~135 km. The routes include timed mountain climbs (e.g. Moll’s Gap and Ballaghbeama) for a “King / Queen of the Mountains” competition, plus a sprint segment for a “green jersey”-style challenge. There’s a strong community / festival aspect: there’s an event village with music, food, a pop-up Tour de France museum, and spectator-friendly zones.

The event is organised by Elite Events Management, in partnership with the ASO (Amaury Sport Organisation), which runs the Tour de France.

Previous
Previous

Elite Event Management

Next
Next

Quest Adventure Series